Exclusively for UK dental leaders
Become the leader people really listen to.
12–13 February 2027 · London · 2 days · 15 places, by application
Apply for a place
Optimise for Trust
For the Doers 2026 is sold out. Join the Priority Cancellation List and we’ll call you directly if a place becomes available.
“I’ve been to a lot of dental events. Nowhere else gives you this energy or this kind of thinking.”
Sold out. Event countdown:
Built for leaders who run multiple dental practices.
We ensure the right blend of leaders in the room, from those who run two sites to hundreds.
The 2026 room is full. If you fit that range and have a bias towards action, join the Priority Cancellation List.
A different kind of dental event
David JP Phillips and Richard Shotton headline For the Doers this year.
Combined, their books, talks, and podcast appearances have been consumed by millions. They’ve advised the world’s biggest companies on two of the most important assets in business: attention and trust.
For one day, they’re pointed at UK dentistry.
Alongside them, group owners you won’t have seen on a stage before, telling stories where they had to build trust when the odds were stacked against them.
You’ll leave understanding why people say yes to you, knowing what to change in how your practices ask, and unwilling to wait until next quarter to do it.
Leaders from
Past editions
2026 speakers
Communication & storytelling
A world-renowned speaker and storyteller with millions consuming his books and TEDx talks, including the most-watched TEDx talk on storytelling. Ranked among the top Global Gurus in Communication, he transforms audiences with neuroscience-backed techniques that master attention and create lasting impact.
Behavioural science in marketing
A world-leading behavioural science expert, Richard Shotton’s bestselling books are published in 19 languages and his TEDx talks have reached millions. He advises the world’s biggest brands — from Google to Coca-Cola — transforming marketing with evidence-based insights that reveal how small psychological frictions drive big commercial results.
Coo | Colosseum Dental Group Uk
Founder | Dental Excellence.
Ceo | Trudy Bayliss
Practice Owner
Practice Owner
Founder & Ceo, 01 Health
Host · CareStack & VoiceStack
Sessions
Arrive early. The best conversations of the day tend to happen before anyone is on stage.
Why trust is the operating constraint on every dental group, and what we're going to do about it today.
A brand expert who advises some of the biggest names in the world, brought into dentistry for the day.
A peer telling the raw version: building trust when the odds were stacked against them.
Coffee, and the corridor conversations that usually turn out to be the point.
Attracting and holding the right attention from the people you treat.
Seated by group size, not by who you arrived with.
The same problem, pointed inward: clinical and support teams.
Operators taking questions from the floor. No moderator softballs.
Last one before the closing session.
The one you'll still be thinking about on the train home.
Stay for it. This is the part people say they came back for.
Running order is indicative. Session titles and speakers are confirmed as they're announced.
The content
The neuroscience of attention. How to grab it, and what that means when you’re presenting to patients, to your teams, or to the board.
The behavioural science behind decisions. How to ethically tap into hidden biases to attract new patients, maximise opportunities with existing patients, and get teams on board for new changes.
Twenty minute talks. Raw stories from group operators and practice founders who have been bold enough to optimise for trust.
Agenda
The 2025 recap
What past attendees say
I’ve been to a lot of dental events. Nowhere else gives you this energy or this kind of thinking.
Definitely one of the best events I’ve been to. I gained fresh inspiration, new perspectives, and motivation to turn ideas into positive action.
The content, the speakers, and the food are top standard. You don’t want to miss For the Doers!
If a place opens, we’ll contact people on the list directly. Joining is free and does not guarantee a ticket.
Why should you attend?
Operators on stage talking about the parts that went wrong, and what rebuilding trust actually cost them. No case-study gloss, no vendor pitch dressed as a talk.
Leading experts who advise some of the biggest names in the world, brought in and then made to answer the questions a group operator actually has.
The content and the experience are optimised for leaders of multiple practices, whether they’ve just started their journey or whether they run hundreds of practices.
For the Doers 2026
Every place in the room has been taken. If somebody can no longer attend, we’ll offer that place directly to an eligible leader on the Priority Cancellation List.
This list is exclusively for leaders responsible for two or more UK dental practices. Start with a quick eligibility check.
Your details are pending a quick eligibility check. If you lead two or more UK dental practices and a place becomes available, we’ll call the mobile number you provided.
8 October 2026 · East London · £176 per person
CareStack and VoiceStack host For the Doers. The event team will use the information you submit, including your LinkedIn profile, only to verify your leadership role, manage the 2026 Priority Cancellation List and contact you if a place becomes available. Your details will not be used for unrelated marketing and will be kept only as long as needed for this event and related record-keeping.
The venue
A room chosen to feel nothing like a conference hall. The full address goes out to confirmed guests before the event.
Partners
Questions
The DSO Leader Edition is exclusively for UK dental group and multi-site leadership — owners, directors, managers or equivalent senior positions running two or more practices.
The event includes five hours of CPD. Certificates will be issued within four weeks after the event.
Yes. Every place is currently taken. Join the Priority Cancellation List and we’ll contact you directly if a place becomes available. Joining the list does not guarantee a ticket.
Up to three representatives per dental group or multi-site practice. Any cancellation place is offered individually and depends on availability.
Nothing is charged when you join the Priority Cancellation List. If we call and you accept an available place, the ticket is £176 per person and payment confirms it.
East London. The exact address is shared with confirmed guests by email before the event.
Yes. If you receive and accept a cancellation place, the team will ask about dietary requirements before the event.
Doors and coffee from 09:30, first session at 10:00. We close at 16:15 and drinks run until 17:00 — most people stay for those.
Sold out · Thursday 8 October 2026 · East London
Free to join. No ticket is guaranteed.