For The Doers

Built for leaders who run multiple dental practices.

Group Owners & Founders
Managing Directors
Clinical Directors
Heads of Operations
Area Managers
Growth & People Leads

We ensure the right blend of leaders in the room, from those who run two sites to hundreds.

If you fit in that range and have a bias towards action, then apply for a ticket to join us.

A different kind of dental event

Learn from expert speakers that advise the world’s biggest brands.

David JP Phillips and Richard Shotton headline For the Doers this year.

Combined, their books, talks, and podcast appearances have been consumed by millions. They’ve advised the world’s biggest companies on two of the most important assets in business: attention and trust.

For one day, they’re pointed at UK dentistry.

Alongside them, group owners you won’t have seen on a stage before, telling stories where they had to build trust when the odds were stacked against them.

You’ll leave understanding why people say yes to you, knowing what to change in how your practices ask, and unwilling to wait until next quarter to do it.

Who is already in the room

41 dental groups and counting

Treeline Dental Group
Smart Dental Care
Chancery Dental
Smile4U
The Dental Place
Dentl Group
Kaa Dentals
Riverdale Healthcare
Bupa Dental Care
Cambridge Dental
Pinn Dental Group
Envisage Dental
South Cliff Dental Group
Splendent Care
Kana Health Group
West Dental Group
Revive Clinic Group
Clyde Munro Dental Group
Taylored Dental Care
The 247 Dentist
Damira Dental Studios
At Home Dental
{my}dentist
Together Dental
Wooding Dental Group
Treetops Dental Surgery
SmileKind
Colosseum Dental UK
Scottish Dental Care
Bright Orthodontics
Brite
DeNovo Dental Partners
Kreate Dental UK
Todays Dental
Smile Clinic Group
Tooth Club
Smile Dental Care

Past editions

What it feels like to be at For the Doers:

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Just announced

2026 Speakers

Keynote

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Communication & storytelling

David JP Phillips

A world-renowned speaker and storyteller with millions consuming his books and TEDx talks, including the most-watched TEDx talk on storytelling. Ranked among the top Global Gurus in Communication, he transforms audiences with neuroscience-backed techniques that master attention and create lasting impact.

Keynote

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Behavioural science in marketing

Richard Shotton

A world-leading behavioural science expert, Richard Shotton’s bestselling books are published in 19 languages and his TEDx talks have reached millions. He advises the world’s biggest brands — from Google to Coca-Cola — transforming marketing with evidence-based insights that reveal how small psychological frictions drive big commercial results.

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Charlotte Low

Coo | Colosseum Dental Group Uk

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Dr Robbie Hughes

Founder | Dental Excellence.

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Trudy Bayliss

Ceo | Trudy Bayliss

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Grant Goodstein

Practice Owner

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Dr Lia Melconian

Practice Owner

Your host

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Adrian Dray

Host · CareStack & VoiceStack

The content

What we’ll be covering

Two keynotes from world-class experts

The neuroscience of attention. How to grab it, and what that means when you’re presenting to patients, to your teams, or to the board.

The behavioural science behind decisions. How to ethically tap into hidden biases to attract new patients, maximise opportunities with existing patients, and get teams on board for new changes.

How to put a new way of working in front of your teams so they buy into it
How to adjust your messaging to change the result
The hidden biases in patients, staff and clinicians
The studies that already exist, and what other industries have done with them

Learning from peers

Twenty minute talks. Raw stories from group operators and practice founders who have been bold enough to optimise for trust.

Trusting the future leaders coming through your ranks
Building a group where every level trusts a culture change
Backing a completely new way of doing dentistry
Creating a patient experience patients are willing to try
Buying a practice off a group and turning it round in under a year, on the small things the group never got to

Sessions

The day

Thursday 8 October 10:00 – 17:00 BST · East London

09:30 – 10:00 Doors, coffee and badges 30 min

Arrive early. The best conversations of the day tend to happen before anyone is on stage.

10:00 – 10:20 Welcome — Optimise for Trust 20 min

Why trust is the operating constraint on every dental group, and what we're going to do about it today.

10:20 – 11:05 [ Opening keynote ] 45 min

A brand expert who advises some of the biggest names in the world, brought into dentistry for the day.

11:05 – 11:40 [ Operator story ] 35 min

A peer telling the raw version: building trust when the odds were stacked against them.

11:40 – 12:00 Break 20 min

Coffee, and the corridor conversations that usually turn out to be the point.

12:00 – 12:45 [ Session — patient trust ] 45 min

Attracting and holding the right attention from the people you treat.

12:45 – 13:45 Lunch and networking 60 min

Seated by group size, not by who you arrived with.

13:45 – 14:30 [ Session — staff trust ] 45 min

The same problem, pointed inward: clinical and support teams.

14:30 – 15:15 [ Panel ] 45 min

Operators taking questions from the floor. No moderator softballs.

15:15 – 15:30 Break 15 min

Last one before the closing session.

15:30 – 16:15 [ Closing keynote ] 45 min

The one you'll still be thinking about on the train home.

16:15 – 17:00 Close and drinks 45 min

Stay for it. This is the part people say they came back for.

Running order is indicative. Session titles and speakers are confirmed as they're announced.

The 2025 recap

What happens when the Doers get in a room

Video recapassets/film/for-the-doers-2025-recap.mp4

What past attendees say

Straight from the room

Kaivel Patel
Director, THE KANA HEALTH GROUP

The content, the speakers, and the food are top standard. You don’t want to miss it For the Doers!

Dr Jonathan Bouwer-Davies
Clinical Director, Todays Dental Group

Why should you attend?

Three reasons this one is worth the day out

Peers telling the raw version

Operators on stage talking about the parts that went wrong, and what rebuilding trust actually cost them. No case-study gloss, no vendor pitch dressed as a talk.

Experts from outside dentistry

Leading experts who advise some of the biggest names in the world, brought in and then made to answer the questions a group operator actually has.

A room where everyone runs a group

The content and the experience are optimised for leaders of multiple practices, whether they’ve just started their journey or whether they run hundreds of practices.

Tickets

Apply for your seat

This is an application, not a checkout. Tickets are charged on approval and your place is confirmed once payment clears.

Now open

Standard

£176.40

Includes VAT · applications close 2 October

Full-day access, all sessions
6 hours CPD
Lunch and closing drinks

Apply now

Sold out

VIP

£490

Preferential seating and other bonuses

Everything in Standard
Preferential seating
Private audience with our keynote speakers
Exclusive benefits announced on the day

Sold out

The venue

East London

A creative studio in the heart of Shoreditch

A room chosen to feel nothing like a conference hall. The full address goes out to confirmed guests once an application is approved.

East London — walkable from Liverpool Street and Shoreditch High Street
Thursday 8 October 2026, 10:00–17:00 BST
Mid-morning start time
Exact address shared by email on approval

Partners

Industry partners for 2026

Questions

Frequently asked questions

Who can attend For The Doers?

The DSO Leader Edition is exclusively for UK dental group and multi-site leadership — owners, directors, managers or equivalent senior positions. Applications from outside that will be declined.

Is it really application only?

Yes. Submitting an application doesn't guarantee a place. We review every application to have the right blend of group leaders in the room to make sure you have the best experience and come away feeling inspired and with fresh perspectives.

How many people can come from my group?

Up to three representatives per dental group or multi-site practice. That cap may tighten as ticket sales progress.

When am I charged?

Tickets are chargeable on approval of your application. Full payment secures your place. Full terms are on the booking page.

Where exactly is the venue?

East London. The exact address is released to confirmed guests by email once an application is approved.

Can you cater for dietary requirements?

Yes — there's a field for it on the application form. Tell us there and we'll handle it.

What time should I arrive and leave?

Doors and coffee from 09:30, first session at 10:00. We close at 16:15 and drinks run until 17:00 — most people stay for those.

Thursday 8 October 2026 · East London

For the Doers is your destination for bold ideas.

Apply to be in the room

Approval usually within three working days